CONCORD, CA – July 21, 2007 – MoreFlavor!™ announces the opening of a new retail store in Los Altos, California.  The third MoreFlavor! Retail store will include products from all three main brands, MoreBeer!, MoreWine! and MoreCoffee!  as well as products from the MoreWine! Professional line. 

MoreFlavor! Purchased Fermentation Frenzy, a home brewing and winemaking store, which had been at this location since 1992.  Phil Montalbano, the previous owner of Fermentation Frenzy, will stay on with the company and continue to manage the store.  “This allows me to continue doing what I love, teaching people about beer and wine making, with additional inventory, marketing, and support” says Phil.   “I am very excited about adding hundreds of new products to the showroom including their line of coffee roasters and unroasted green beans.”

President and CEO Olin Schultz says “This location is strategically located next to a rapidly expanding wine grape area and will allow more customers to view products they have previously only seen on our website. Phil’s knowledge level and passion for great beer and wine is a terrific asset to our growing team”

The store is located at:

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